Job Information
Nielsen Modelling Analyst in Vadodara, India
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
ABOUT THIS JOB
Junior Modelling Analysts run models that help clients understand the impact of their marketing strategy. Your insights will drive decisions for top companies and have an impact on our media business. In this role you will be building your position as a modelling expert and trusted partner to client consultants.
RESPONSIBILITIES :
Execute standard projects independently (Prepare data, Process data, Validate data ensuring consistency & data accuracy and deliver a ready client deck with data reviews to the consulting team), which includes running econometric models on Nielsen modelling platforms. Validate Marketing Mix Model results from both statistical and business perspective.
Assist/Lead in project setup and cooperate closely with client consultants to define the best approach based on client needs and deliver up to schedule and as per requirements.
Oversee and manage standard projects in various European countries.
Participate in internal meetings providing project support to consulting teams, explain model results and try to advise on client recommendations for better decisions on marketing activities and investments.
QUALIFICATIONS :
Detail oriented with analytical and problem-solving skills.
M.Sc . / M.A – Mathematics, Statistics, Economics, Actuarial Sciences.
Background (either academic or professional) in Marketing research, Economics, Statistics.
Experience (professional or academic) related to quantitative methods.
Fluent English (writing and speaking).
MS Office proficiency required. Good working knowledge of Excel and PowerPoint.
Good communication skills.
Good organization and time-management skills.
Autonomous & Curious (willingness to learn and discover new areas).
Nice to have experience in the media industry, market research, data and measurement.
Ability (and/or experience) to manage projects.
Programming skills and experience (R, Python, SAS).
ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com
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